Opportunity Information: Apply for USDA AMS TM LFPP G 19 0001
The Local Food Promotion Program (LFPP) is a competitive grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), intended to strengthen local and regional food systems. In FY 2019, AMS made about $11.5 million available through this program, with an estimated 60 awards. LFPP sits within the broader Farmers Market and Local Food Promotion Program (FMLFPP) and is authorized by the 2018 Farm Bill under the Local Agriculture Marketing Program (LAMP). At a practical level, the program is designed to help build the "middle" of local food supply chains so that locally and regionally produced agricultural products are easier for communities to access.
LFPP focuses on developing, coordinating, and expanding local and regional food business enterprises that function as intermediaries in indirect producer-to-consumer marketing. That means the program is aimed less at direct-to-consumer outlets (like an individual farm selling at a single farmers market) and more at the organizations and systems that connect multiple producers to buyers and consumers through aggregation, distribution, processing, storage, marketing, and other forms of coordination. The overarching purpose is to increase both access to and availability of locally and regionally produced foods by strengthening these intermediary channels and the enterprises that operate them.
The program supports two main project types: Planning and Implementation. Planning grants are meant for early-stage work such as designing a project, conducting feasibility studies, building partnerships, assessing markets, developing business plans, and preparing for longer-term execution. For FY 2019, Planning awards range from $25,000 to $100,000 and can run for up to 18 months (1.5 years). Projects under this category were expected to start on September 30, 2019 and finish by March 31, 2021, reflecting the shorter time horizon typical of planning activities.
Implementation grants are intended for putting a well-developed concept into action, scaling up operations, expanding services, and carrying out concrete activities that grow local and regional food enterprise capacity. For FY 2019, Implementation awards range from $100,000 to a stated maximum of $500,500, and the performance period can be up to 36 months (3 years). These projects were expected to begin on September 30, 2019 and conclude by September 29, 2022, allowing time for execution, refinement, and measurable outcomes.
A key requirement of the LFPP grant is cost sharing: recipients must provide matching funds equal to 25 percent of the total federal portion of the grant. In other words, the award does not cover 100 percent of the project cost; applicants are expected to contribute additional non-federal resources (cash and/or eligible in-kind contributions, depending on program rules) to demonstrate commitment and increase the overall investment in the project.
From an administrative standpoint, this opportunity was listed as a mandatory grant program under Funding Opportunity Number USDA AMS TM LFPP G 19 0001, with CFDA number 10.175. The application window for the FY 2019 round opened around April 18, 2019, with an original closing date of June 18, 2019. The stated award ceiling in the listing is $500,000, aligning with the upper end of the Implementation category described in the program summary. Eligibility is presented broadly as "Others," with additional detail typically provided in the full eligibility section of the official notice.Apply for USDA AMS TM LFPP G 19 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Apr 18, 2019.
- Applicants must submit their applications by Jun 18, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 60 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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