Opportunity Information: Apply for USDA AMS TM LFPP G 19 0001
The Local Food Promotion Program (LFPP) is a competitive grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), intended to strengthen local and regional food systems. In FY 2019, AMS made about $11.5 million available through this program, with an estimated 60 awards. LFPP sits within the broader Farmers Market and Local Food Promotion Program (FMLFPP) and is authorized by the 2018 Farm Bill under the Local Agriculture Marketing Program (LAMP). At a practical level, the program is designed to help build the "middle" of local food supply chains so that locally and regionally produced agricultural products are easier for communities to access.
LFPP focuses on developing, coordinating, and expanding local and regional food business enterprises that function as intermediaries in indirect producer-to-consumer marketing. That means the program is aimed less at direct-to-consumer outlets (like an individual farm selling at a single farmers market) and more at the organizations and systems that connect multiple producers to buyers and consumers through aggregation, distribution, processing, storage, marketing, and other forms of coordination. The overarching purpose is to increase both access to and availability of locally and regionally produced foods by strengthening these intermediary channels and the enterprises that operate them.
The program supports two main project types: Planning and Implementation. Planning grants are meant for early-stage work such as designing a project, conducting feasibility studies, building partnerships, assessing markets, developing business plans, and preparing for longer-term execution. For FY 2019, Planning awards range from $25,000 to $100,000 and can run for up to 18 months (1.5 years). Projects under this category were expected to start on September 30, 2019 and finish by March 31, 2021, reflecting the shorter time horizon typical of planning activities.
Implementation grants are intended for putting a well-developed concept into action, scaling up operations, expanding services, and carrying out concrete activities that grow local and regional food enterprise capacity. For FY 2019, Implementation awards range from $100,000 to a stated maximum of $500,500, and the performance period can be up to 36 months (3 years). These projects were expected to begin on September 30, 2019 and conclude by September 29, 2022, allowing time for execution, refinement, and measurable outcomes.
A key requirement of the LFPP grant is cost sharing: recipients must provide matching funds equal to 25 percent of the total federal portion of the grant. In other words, the award does not cover 100 percent of the project cost; applicants are expected to contribute additional non-federal resources (cash and/or eligible in-kind contributions, depending on program rules) to demonstrate commitment and increase the overall investment in the project.
From an administrative standpoint, this opportunity was listed as a mandatory grant program under Funding Opportunity Number USDA AMS TM LFPP G 19 0001, with CFDA number 10.175. The application window for the FY 2019 round opened around April 18, 2019, with an original closing date of June 18, 2019. The stated award ceiling in the listing is $500,000, aligning with the upper end of the Implementation category described in the program summary. Eligibility is presented broadly as "Others," with additional detail typically provided in the full eligibility section of the official notice.Apply for USDA AMS TM LFPP G 19 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Apr 18, 2019.
- Applicants must submit their applications by Jun 18, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 60 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Local Food Promotion Program (LFPP) FAQs
What is the Local Food Promotion Program (LFPP)?
The Local Food Promotion Program (LFPP) is a competitive grant opportunity administered by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS). It is intended to strengthen local and regional food systems by supporting enterprises and coordination that make locally and regionally produced agricultural products easier for communities to access.
What is the main purpose of LFPP?
The program is designed to build the "middle" of local food supply chains. Practically, that means strengthening the intermediaries and systems that help move local and regional products from producers to buyers and consumers through activities like aggregation, distribution, processing, storage, marketing, and other forms of coordination.
How does LFPP differ from direct-to-consumer programs?
LFPP is aimed less at direct-to-consumer outlets (for example, an individual farm selling at a single farmers market) and more at intermediary channels and organizations that connect multiple producers to markets and consumers. The emphasis is on indirect producer-to-consumer marketing through coordinated business enterprises.
What kinds of projects does LFPP fund?
LFPP supports projects that develop, coordinate, or expand local and regional food business enterprises functioning as intermediaries in local food systems. This includes projects that strengthen capacity and coordination for aggregation, distribution, processing, storage, marketing, and related supply chain functions.
What are the two main project types under LFPP?
LFPP supports two project types: Planning and Implementation.
What is a Planning grant under LFPP?
Planning grants support early-stage work such as designing a project, conducting feasibility studies, building partnerships, assessing markets, developing business plans, and preparing for longer-term execution.
How much funding is available for Planning grants (FY 2019)?
For FY 2019, Planning awards range from $25,000 to $100,000.
How long can a Planning project last (FY 2019)?
For FY 2019, Planning grants can run for up to 18 months (1.5 years). The expected start date was September 30, 2019, with an expected end date of March 31, 2021.
What is an Implementation grant under LFPP?
Implementation grants are intended to put a well-developed concept into action. They support scaling up operations, expanding services, and carrying out concrete activities that increase local and regional food enterprise capacity.
How much funding is available for Implementation grants (FY 2019)?
For FY 2019, Implementation awards range from $100,000 to a stated maximum of $500,500. The funding opportunity listing also notes an award ceiling of $500,000.
How long can an Implementation project last (FY 2019)?
For FY 2019, Implementation grants can have a performance period of up to 36 months (3 years). The expected start date was September 30, 2019, with an expected end date of September 29, 2022.
How much total funding was available through LFPP in FY 2019?
In FY 2019, AMS made about $11.5 million available through LFPP.
How many awards were expected in FY 2019?
The FY 2019 round estimated about 60 awards.
Is LFPP part of a larger USDA program?
Yes. LFPP sits within the broader Farmers Market and Local Food Promotion Program (FMLFPP).
What law authorizes LFPP?
LFPP is authorized by the 2018 Farm Bill under the Local Agriculture Marketing Program (LAMP).
Does LFPP require a match or cost share?
Yes. LFPP requires cost sharing. Recipients must provide matching funds equal to 25 percent of the total federal portion of the grant, meaning the federal award does not cover 100 percent of the project cost.
How is the required match calculated?
The match is equal to 25 percent of the total federal portion of the grant (as stated in the opportunity summary). Applicants should plan for additional non-federal resources to meet this requirement.
Is this a competitive or formula grant?
LFPP is described as a competitive grant opportunity.
Was this opportunity listed as mandatory or discretionary?
Administratively, the opportunity was listed as a mandatory grant program.
What is the Funding Opportunity Number for this LFPP notice?
The Funding Opportunity Number is USDA AMS TM LFPP G 19 0001.
What is the CFDA number for LFPP?
The CFDA number provided is 10.175.
When did the FY 2019 application window open and close?
For FY 2019, the application window opened around April 18, 2019. The original closing date was June 18, 2019.
What is the stated award ceiling in the listing?
The listing notes an award ceiling of $500,000, which aligns with the upper end of the Implementation category described in the program summary.
Who is eligible to apply?
Eligibility is presented broadly as "Others" in the listing. Additional eligibility detail is typically provided in the full eligibility section of the official notice, but that detail is not included in the information provided here.
What outcomes is LFPP trying to achieve?
The stated overarching purpose is to increase access to and availability of locally and regionally produced foods by strengthening intermediary channels and the enterprises that operate them.
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